Business Inside You Expo

It has happened to me many times before and I bet you have experienced the same by giving a lame half-baked answer to the question “So what do you do”? For many years my answer has always been I am in PR and Events… but what does that even mean? Has it helped me push my agenda, did it build on the conversation or did it leave the prospect with more questions than answers? As an entrepreneur, how you introduce yourself can be the difference between yes and no; deal or no deal and as such it is important to find the perfect words to describe yourself- your personal tagline . The personal tagline is a short and punchy statement that says what you do and why you do it . The “why” part is where it gets interesting. It’s your mission. It’s the purpose behind your work. The goal of a personal tagline is to create a unique impression in your audience’s mind so that they associate something specific and desirable with you that is distinct from everyone else. It is ultimately a...

inShare 1 Dear aspiring entrepreneur, As I stand on this rostrum and address you, I would like our initial interaction to be as truthful as possible as I walk you down the journey of a Kenyan entrepreneur. They said just do it, really? Just do it- what does that even mean? Like a fool I took their advice and did it, followed my heart and plunged into the Kenyan startup scene; armed with a great idea or so I thought, very little advice and a tonne of optimism I became the latest founder cum CEO in the Kenya. With reflection now I have some advice for you future entrepreneurs… Do you know what running a startup means? And what it is like to be a business owner? Let me break it down for you. It is baptism of fire, I equate running a startup to being a mother; like a helpless baby, new business constantly need all your attention so do your customers, employees, product, bills and in some instances the kanjo. So like a good mother before you startup, nurture your “mot...